About Us

Our History

Beauty Trade is a privately owned business with over 50 years combined experience in marketing, sales, and distribution of global, domestic and international brands. We are the Authorized Exclusive Distributor of GKhair, the successful professional hair care line formerly known as Global Keratin. We also represent a variety of other leading brands from the USA, Europe, and Latin America. 

Beauty Trade was founded by a family that has been associated with the world of marketing and distribution for many years. Our owners have occupied high-level positions at multinational companies such as P&G/Gillette, Colgate Palmolive, Bayer, and Microbrush International. They are passionate about quality, innovation, and continuous improvement of the services they provide.

In 2003, a shift in their lives brought them to Orlando FL, where they found great opportunities for a new distribution business. Driven by a real passion for the beauty industry and fueled by their extensive knowledge about cosmetics, health, and personal care products, in 2004 they embarked in the most important project of their lives – create and develop their own company, bringing to life to Beauty Trade LLC.

Since then, our company has focused on giving our customers maximum quality products, superior education, and added value services to give them a reason to do business with us, our sales consultants a reason to become part of our team, and our manufacturers the confidence that we will always go the extra mile to grow their business and successfully represent their brands in our marketplace.

Today we are proud to celebrate our success as we have become a leading supplier of professional hair care products to salons, spas and barber shops in Orlando and Central Florida. We thank our associates, all our customers, and manufacturing partners for their trust and fruitful partnership throughout these years.  

Our Mission

To supply our customers with the best quality and valuable professional salon products and services that will ultimately aid our customers in building a loyal clientele. By offering a consistently superior service experience, we strive to achieve total customer satisfaction, sustained growth, and profitability.

To Our Customers, We provide the best quality and value in products and services, helping our customers, as trusted advisors and salon consultants, to:

  • Deliver quality beauty care to clients
  • Improve their career through education
  • Efficiently operate and grow their businesses

 To our team, We operate within an entrepreneurial environment, offer exciting opportunities for personal and professional growth, and treat each individual with respect and dignity.

To our Suppliers, We work in the spirit of partnership with our suppliers to develop their brands and our distribution. Together, we create an environment of responsibility, loyalty, and trust that enables us to grow our respective businesses, with each making a fair profit.

 To society at Large, We act in a socially responsible manner.